Responsibilities:
* Plan, execute, and manage digital marketing campaigns across multiple channels including SEO, SEM, email marketing, social media, and display advertising.
* Develop compelling and engaging content for websites, blogs, social media, and other digital platforms to attract and retain target audiences.
* Optimize website content and landing pages for search engines to improve organic search rankings and manage paid search campaigns.
* Create, curate, and manage published content (images, video, written) on various social media platforms to increase brand awareness and drive engagement.
* Design and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows.
* Monitor and analyze campaign performance metrics using tools like Google Analytics, and prepare regular reports to assess effectiveness and ROI.
* Work closely with the marketing team, design team, and other departments to ensure cohesive and effective marketing strategies.
* Stay updated with the latest digital marketing trends, industry developments, and competitor activities to identify new opportunities and strategies.
* Assist in managing the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
Eligibility:
* Bachelor’s degree in Marketing, Communications, Business, or a related field.
* 1-3 years of experience in digital marketing or a similar role.
* Strong understanding of digital marketing concepts and best practices.
* Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, GTM, SEO tools).
* Excellent written and verbal communication skills.
* Creative thinking and problem-solving abilities.
* Experience with content management systems (CMS) and email marketing platforms like Klaviyo, Mailchimp, etc.
* Strong project management skills and attention to detail.
Good To Have :
* Attention to detail is a must.
* Creativity and logical understanding
* Certification in Google Analytics, Google AdWords, and LinkedIn Ads
* Certification / Training in MS-office tools
* Intermediate SEO knowledge
Selection Process:
* Introductory HR Call
* Interview with Department Manager
* Final Interview with the Director
More Information
- Address 5ES6, Mani Casadona, AA II, Newtown, Kolkata, West Bengal 700156
- Salary Offer As per industry standards
- Experience Level Senior
- Total Years Experience 0-5
